Address Key Drivers of IVF Discontinuation
Strengthen Your Fertility Practice with Evidence-Based Patient Support.
A co-branded, evidence-based 28-day program that answers patients' most common questions and provides practical support throughout the IVF journey—without adding to staff workload
Evidence-based • Patient focused • No added staff workload
Your patients need more than great medical care to succeed
Psychological burden is the leading reason why insured patients don’t continue fertility treatment.
-Fertil Steril. 2018 June ; 109(6): 1121–1126.
For those not requiring individualized psychosocial care, routine support can reduce stress, improve lifestyle outcomes, and increase treatment adherence.
-European Society of Human Reproduction and Embryology (ESHRE) Guidelines
Your patients face emotional and lifestyle challenges that medical care alone can’t address. Eat Think Grow provides an evidence-based, 28-day program that empowers your patients to manage lifestyle risk factors and gives them the knowledge they need to support their fertility journey.
Take a short tour of the program to see how it provides, practical, evidence based support throughout the IVF cycle.
How Eat Think Grow Supports Your Clinic
By integrating Eat Think Grow into your practice, you can:
Save clinician time
Patients received trusted lifestyle guidance outside of appointments, allowing clinicians to focus on medical care.
Reduce Misinformation
Address common patient questions with evidence-based information, reducing reliance on conflicting online advice.
Support patients between appointments
Provide practical strategies that help patients feel informed, supported and engaged throughout treatment.
Enhance patient satisfaction
Deliver holistic support without increasing staff workload or placing additional demands on your team.
Differentiate your clinic
Offer an evidence based program that adds value to your patient's experience.
Eat Think Grow: A Smarter Way to Support Your Patients
Eat Think Grow is a 28-day evidence-based resource designed specifically for fertility patients.
It empowers patients to manage lifestyle factors, reduce stress, and feel more confident — without requiring additional time, training, or cost from your team.
Evidenced Based Strategies to improve lifestyle habits, manage stress and support emotional health
Nutrition guidance tailored to patients undergoing fertility treatments
Simple daily actions and education patients can complete independently over 28 days
Designed for easy clinic integration — support your patients without additional staff burden
Eat Think Grow delivers structured, reliable guidance your patients can trust —
complementing your clinical excellence and supporting better patient outcomes.
What's Inside Eat Think Grow
Help your patients take confident, healthy action throughout their fertility journey — without adding pressure to your staff or clinic systems and complementing your expertise.
Here's what the Eat Think Grow program includes:
Fertility Focused Education
Over 120 pages of easy-to-read, evidence-based guidance covering 14 key topics — including lifestyle, environmental, and nutritional factors that can influence IVF success.
Patients learn the latest evidence on environmental toxins, alcohol, sugar, stress, and more — and discover simple, practical strategies to reduce risks and enhance their outcomes.
Supportive Meal Plan
Reduce the overwhelm of "what to eat" with a clear, four-week menu plan featuring simple, delicious and nutrient rich recipes tailored for fertility health.
Designed to ease patient stress, the plan prioritizes simplicity, flavor, and evidence-based choices — translating fertility nutrition guidelines into everyday meals without guilt or confusion or added complexity.
Stress management strategies
Tailored specifically for IVF patients, Eat Think Grow offers practical, daily mindfulness strategies to promote a sense of calm, control, and emotional resilience.
Designed for busy schedules, these easy-to-use techniques help reduce frustration, ease stress, and fit seamlessly into everyday life — even during the most challenging treatment phases.
Access Complete Resources
Gain full access to the Eat Think Grow portal, featuring downloadable resources, including shopping lists, stress management tools, and monthly research updates.
We’re committed to your success — reach out with any queries or ideas for potential research, and we’ll collaborate to tailor solutions that best meet your clinic’s needs.
What Patients are Saying
What an awesome guide! I particularly like the combination of personal support along with scientific evidence to make it so relevant and interesting too.
Tanya
I am an IVF veteran but am so glad along the way I found Eat Think Grow. I work in the health industry so really value seeing actual evidence and having it summarized in a way that I can understand without desperately trawling through dozens of journal articles each time I hear of a new fad. I cant recommend Eat Think Grow enough.
Janelle
One word, AMAZING! As I'm about to embark on another IVF cycle, it's so relevant and was just what I was looking for. Absolutely loved it.
Brittney
This is For Clinics That...
Spend too much staff time answering repeated patient questions
See patients discontinue treatment due to stress or confusion
Face high discontinuation rates that reduce clinic outcomes
Need scalable, co-branded resources that meeting clinical standards
Behind Eat Think Grow
Created by Rebecca Atkinson
Bachelor of Science (Psychology) l Masters in Occupational Therapy l 20+ years experience in healthcare
Eat Think Grow was developed by an Occupational Therapist with more than 20 years’ experience in healthcare and a Bachelor of Science majoring in Psychology.
Drawing on occupational therapy experience and skills in reviewing and translating scientific research, Eat Think Grow was developed to turn evidence into practical, achievable strategies that can be incorporated into everyday life. The program brings together evidence-based fertility information and practical support for women preparing for and undergoing IVF, ICSI or IUI treatment.
Frequently Asked Questions
How quickly can we implement Eat Think Grow into our clinic?
Implementation is simple. Eat Think Grow is a ready-to-use resource — you can begin offering it to patients immediately after purchase. We provide access to the full portal, downloadable materials, and support guides to make integration seamless.
Can we use our own branding?
Yes! Eat Think Grow can be fully customized to your clinic’s branding, just select the 'Clinic Plus' investment option. You can integrate your own logo, color scheme, and fonts to ensure the resource aligns seamlessly with your clinic’s identity. We want the program to feel like an extension of your practice, providing a cohesive experience for your patients. If you go with this option, we will need your branding kit. After receiving this, we will need three business days to tailor the course to meet your needs.
Is Eat Think Grow suitable for all IVF patients?
Eat Think Grow is designed to support the majority of IVF patients by addressing common lifestyle, nutrition, and emotional well-being factors. Patients requiring more individualized psychosocial or medical care should continue to be referred appropriately.
Does Eat Think Grow replace the need for a fertility nutritionist, counselor, or psychologist?
No. Eat Think Grow is designed to complement clinical care, not replace individualized professional support. It provides evidence-based information, strategies, and resources for patients who may not require specialist referrals but still benefit from structured guidance.
How Often is Eat Think Grow updated?
We review and update Eat Think Grow resources quarterly to ensure alignment with the latest research and guidelines. As part of your access, your clinic will automatically receive updates and additional downloadable materials through the portal.
Investment Options
Find the right plan for your clinic
Starter
$97
Per Month
Annual price $970 - save $194
Access for 5 patient or staff logins
Full patient portal access
Quarterly research updates
Email support
Questions answered within
2 business days
Downloadable Resources (shopping lists, stress management tools)
Clinic
$157
Per Month
Annual price $1570 - save $314
Access for 100 patient or staff logins
Priority email support (within one business day)
Opportunity to book in for virtual assistance
Questions answered within
1 business day
Quarterly bonus resources (e.g. new meal plans, updated stress management strategies)
Clinic Plus
$347
Per Month
Annual price $3470 - save $694
Access for 200 patient or staff logins
Everything in Clinic Access Plus:
Clinic Branding* on Eat Think Grow course
Optional quarterly strategic consultations to optimize patient involvement
Questions answered within
1 business day
Early access to new modules and resource updates
Please note, with this option we need to briefly work with you to meet your branding requirements.
< 30-Day Satisfaction Guarantee >
*Custom branded course login setup takes approximately 3 business days
Ready to Strengthen Your Patient Care Journey?
Eat Think Grow gives your clinic an effortless way to offer holistic, evidence-based care — without adding strain to your team or your patients.
Strengthen patient relationships, improve treatment experiences, and stand out as a leader in fertility care.
Eat Think Grow is a patient education resource designed to complement medical care provided by fertility specialists. It does not replace individualized medical advice, diagnosis, or treatment. Patients should always consult their healthcare provider regarding any questions or concerns related to their health, medical conditions, or treatment plans. While every effort has been made to ensure the accuracy and reliability of the information provided, Eat Think Grow and its creators disclaim any liability for potential adverse effects resulting from the use or application of the information contained herein.
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